Seven Laws of Successful Agile Transformation

During the last ten years, Agile experts around the world argue whether Scrum is a framework or a method.  They discuss which is better SAFe or LeSS.  But we seldom discuss why so many Agile transformations around the world fail! Why executives don’t embrace Agile and why they think Agile is only for information technology (IT) departments. During my talk, I will share 10 laws that helped me successfully apply Agile from the top down in such diverse industries as brokerage houses, TV, hotels, hospitality, retail, and health care. 

Law 1: Agile is a mindset that places the customer first-Here will we speak about an interesting example from the hospitality industry that was an approved case study for presentation for at Agile 2019

Law 2: Measure success of Agile transformation by growing profitability-Here I will tell the story of an American TV company where Agile in Sales methodology helped earn an extra 10 million dollars over the course of 1 year!

Law 3: Involve executives from the beginning of the transformation-This example will be from a brokerage company (5000 employees)

Law 4: Create cross-functional teams and involve sales and marketing in Agile Transformation-In TV, we formed cross-functional teams composed of buyers, planners, hosts, producers, analytics, sales, and marketing

Law 5: Improve collaboration between IT, Sales, and Marketing.  This will be demonstrated by the success of a B 2 B sales company where we applied consistent intradepartmental retrospectives.

Law 6: Change Motivation-This will be illustrated by a story from the dental industry where we created common profit motivation for all employees.

ABOUT MARINA ALEX

Marina Alex is an entrepreneur, management consultant, and agile coach. She pioneered the practice of Agile Sales and specialises in building sustainable and robust agile organisations. She is an accomplished sales executive and, over time, has learnt what it means to be a true servant leader to sales teams. Under her guidance, her teams regularly outperform all other teams, exceed their sales targets, and enjoy coming to work. Over the last 6 years, Marina has developed an innovative sales technique based on business agility principles and practices. She has successfully implemented this in 4 major organisations across Russia (in the banking, insurance, healthcare, and hospitality industries). The most recent of these increased their sales performance from 43% to over 120% of target. Marina’s extensive sales background gives her a unique understanding of how business works – allowing her to uniquely solve complex cultural and business problems. During this time, she has launched more than 170 agile teams and coached more than 50 top-executives. Marina is the author of SWAY (Sales with Agile) which helps many sales teams across the world today.

 Website: http://agileinsales.org/