We talk a lot about maximizing value for customers. But, ask someone exactly what value is….and you will often come up empty. Or abstract platitudes, like, “Faster, cheaper, easier.” Or worse, things that have nothing to do with customer value, such as “Number of subscribers, conversion rate, ROI.” These metrics are business value, not customer value.

In this session, we will explore an underutilized and very practical technique from Jobs To Be Done theory, called Customer Outcome Mapping. You will learn practical ways to discover, define, measure, and validate value. Giving you the data so you can ruthlessly prioritize, spend less time pivoting, and deliver more of what actually matters.

About John

“Sanity Before Agility” is John Miller’s mantra as a product and organizational coach. John has been a Product Owner for many years with the scars to prove it. Which has led him to provide practical yet enlightening advice and coaching to hundreds of Product Owners and teams, from big tech to nonprofits. Join John to cure the insanity and make work sane, safe, and successful.

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